Cultural Influences on Market Drivers

America's consumer culture significantly influences the mortgage marketplace.

  • Purchase business
  • Labor market is less regulated
  • High geographic mobility
  • Relocation from region to region is not uncommon
  • Homes are viewed as an investment or a commodity
  • Refinancing business
  • Highly liquid retail financial services marketplace
  • Consumers are financially savvy
  • Consumers expect variety of products for different circumstances and needs
  • Mortgage brokers serve as financial advisor to mortgage consumers - monitoring market developments

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