Being in the mortgage industry can prove to be challenging at different times based on the need for leads. Leads drive the business and keep a loan officer employed because without leads there would not be a need for a loan officer. So the following are four ways for a loan officer to get leads:
1) First obvious way is to talk with friends. You never know who your friends might know and could potentially know people in their neighborhood that are looking for a mortgage lender.
2) Second, talk with your family. I understand there are times when we should keep the family out of financial situations. I am not saying discuss your finances with your family, but talk to them about what you are doing and see if they can give you referrals.
3) I like this third way to get leads. Organize a seminar in your local area and ask that people participate. Establish a raffle for this seminar. Once you have completed these tasks, you prepare yourself to schmooze and meet and great.
Begin with these, if you have others you would like to recommend, email me.
