As a mortgage broker or lender, have you experienced people sitting across the table from you with that confused look on their face? Did you ask them a question to clarify what the misunderstanding was or were you so focused on your commission you continued the process of information overload? Here is the perfect opportunity to remove the focus from yourself and place it on the consumer. If you start over and reassure them you do not want them making a haphazard decision, what do you believe they will do? Yes, the mortgage industry is for the most part a numbers game. If you begin to care and give support to your clients, how much more do you think they will send you referrals?
