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Sep18
Marketing to a Single Parent
I remember speaking with one of my friends whose new job had become a mortgage banker. He was sharing with me the ins and outs of what he was doing and the fact he was able to write loans in all 50 states. I started sharing with him that I was speaking to a group of single moms regularly in town. His eyes seemed to light up because he had been trying to think of a way to reach the single moms and it had not come to him yet. Now do you think, we should have formed some type of collaboration? Meaning he could sponsor different seminars I was teaching or provide handouts for the seminar with his contact information. What would you have done? I do not believe he has reached this group yet and I am still with this group every month.

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Interesting article! Are you lending to a lot of single parents also?

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