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Sep14
Branding Yourself in the Mortgage Industry
I thought I would continue talking about marketing since it is an important facet of any business. This can make or break a business. Several days ago I briefly touched on branding in the mortgage industry. Rest assured, "branding" is becoming a very popular concept regardless of the industry you are in. Branding to me says you establish yourself as the first one in the industry doing something that no one has ever done. At the same time, you market yourself as an expert. What do you think branding is and have you tried to do this as a person in the mortgage industry? If you have not tried branding, what are you waiting on?

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