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Sep12
Branding in the Mortgage Business
Let's talk about this subject because we had not approached this in marketing. Branding is turning out to be a big thing these days and would clearly separate a company from its competitors. What can you do that someone else has not done as you market your business? Look at Lender First Choice who is a national provider of settlement services and title insurance. They have added Kevin Banks as vice president of marketing. His background is more than telling about what he should be able to do for Lender First Choice. Great for them on snagging such a qualified individual. If you would like to find out more about Lenders First Choice, visit www.lendersfirstchoice.com.

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