Let’s say you have a client straddling the fence. They are presently renting and would love to own a home; however, based on the current market they are not sure about purchasing a home. What do you do? Is your first step to get them in a house that they would not be able to afford in six months? Or do you, sit down with your client and ask them what are their long term goals? As a mortgage lender or mortgage broker, it is important that clients realize they are not just a number. I believe considering and carefully assisting a client with their long term goals will keep you in business a lot longer than treating them as if they are the 100th customer. What do you think?
