Wait a minute! You cannot be everything to everybody. If you are a car manufacturer, I believe you should stick with the manufacturing of cars. BMW is going to shift gears for home-loan market. BMW has decided to branch out into mortgage lending and has chosen to launch the product. Is there a bonus to being a car manufacturer and a home loan company at the same time? This is going to be an interesting company to watch and see how long it takes for them to get into this housing arena. Will people respond favorably or will they continue to seek other lenders in the housing market?
